Overcoming Social Media Burnout as an Author and Embracing Authenticity

In the past two years, I’ve been scattered with my approach to this author career. I’ve been throwing spaghetti at the wall. I’ve paid for ads, done discount email newsletters, used ARC promotion websites, used free books to lure readers into my newsletters, started a YouTube, been on social media – and it is exhausting. 

I tried to be everywhere in the weeks leading up to launch of The Blood Enchantress, but I fell off the wagon. It was tiring. It’s too much while working full-time at an emotionally demanding job, and working part-time as a college instructor.

I can’t be everywhere all the time. 

So it’s time to refocus my efforts where they do the most. 

1) I’m pulling back from social media. It’s all negative, it only makes me angry and depressed. I write because I love books and stories and building something. I am refocusing my efforts on the socials that matter. I will be blogging more and posting less. I want to have a kind of “writer diary” on here with just all my thoughts. 

2) I’m still vlogging, just not “making content.” I’ve tried to make videos about writing and books, and they feel fake. The videos where I’m just talking about my writing and my thoughts feel so much more natural. For 2026, I wanted to do a weekly vlog about my writing progress to give people a feel for what it’s like to write a book and all the ups and downs and emotions and turmoil that I feel. Will I stick to that? I hope so.

If you’re interesting in that author diary, stick around here for written version of my vlogs, or head over to ye ole YouTube.

3) My newsletter will be for promotions for my books, new releases, pre-orders, and recommendations for books that I read and loved – you know, the real professional kind.

I hope re-adjusting my approach to social media and my presence online will help me not feel so overwhelmed by it all. I can’t be on Threads and TikTok and Twitter and my blog and YouTube and write books – it’s too much, and way too much for someone who works full time and doesn’t like people. I’m not a content creator – I’m an author. 

Let’s hope that this refocusing works out this year.